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Since 2020, the city of Auxerre has distributed to the inhabitants a gift card of 25 euros to be used in local shops. An initiative that works and values local shops in a city center in difficulty.
To revitalize its city center, for 5 years, the city of Auxerre (Yonne) has been betting on a gift card of 25 euros. Since January, 2,000 cards have been given to seniors over 70 years of age. “”The condition is that it is spent in local businesses, apart from major national brands and in Auxerre“, Specifies Dominique Tailleur, director deputy for social cohesion and solidarity of the city.
Among the 49 stores that accept gift cards, governance, a table art shop, has collected 2,300 euros since February, or 2% of turnover. “”There are people who say they are 25 euros, I can allow myself to take better quality ‘. So they will spend a little more“Indicates Cécile Governanity, co-manager of the store.
These cards represent 50,000 euros injected into the local economy, in great need, since almost one in five commercial locations is vacant in Auxerre. Several hundred communities have also already adopted this gift card system.
Find the entire report in the video above.
