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The brand, which made the beautiful hours of the 2000s, finds itself placed in compulsory liquidation, accusing the fall of its sales in the face of competition from online sale. A thousand jobs are threatened.
Does the ready-to-wear brand Jennyfer live its last days? Its collections at low prices, however, attracted generations of adolescents. In front of the Châtellerault store (Vannes, Morbihan) this Wednesday afternoon, mothers who came to dress their daughters say their disappointment. A young girl adept at the brand is also surprised. His mother deplores “A completely deserted pedestrian street” With brands closing one by one.
Some 220 stores in France and a thousand employees are affected. Before the Commercial Court, where the judicial liquidation decision was pronounced, the representatives of the employees are disappointed, without hope. The two tips are very affected. The clothing hall, C&A, Orchestra, Camaïeu … One after the other, these ready-to-wear brands were put in difficulty. Jennyfer in turn suffers from internet competition and sells less and less. A buyer must now invest in the brand to save it. In the meantime, the shops will remain open.
Find the entire report in the video above
