Published
Reading time: 1min – Video: 2min
:quality(50)/2025/06/17/magasin-6851c9bbf38c9629570013.jpg)
2 minutes
The counterfeiting proliferates: a report from the French Union of Manufacturers alerts to a market that finances organized crime. Counterfeit objects are no longer necessarily compliant copies of brand products. They are inspired by it without taking up the logos. They are called “dupes”, or clones, and they are not illegal.
They have the same shape, the same color as big brand bags. On the networks, there are content that shows the original on the left, on the right the copy, sold much cheaper. But do not call them counterfeit. Now we say “dumber“, derived from English”double“. Unlike a classic counterfeit, here the Logo of the Copied brand does not appear. On the Internet, many influencers promote dupes, especially on cosmetics. Perfumes are also imitated.
40 % of French people have already bought an imitation. In front of a shopping center, most young consumers are tempted. “”I tell myself, in the end, a t-shirt is a t-shirt. Pants is pants. If there is the logo less but that is what I wanted, I don’t mind“, Comments a customer. But can companies have these copies prohibit? They must prove, product by product, the damage to their intellectual property.
Find the entire report in the video above
