Asked about the distribution of advertising revenues as part of this agreement, the two groups did not comment.
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“The Voice” and “Koh Lanta” soon available on Netflix. The American platform announced Wednesday, June 18, in a press releasethat it would broadcast the channels and content of the TF1 group from the summer of 2026.
This unprecedented distribution agreement, the duration and the amount of which have not been revealed, constitutes a world first, the streaming giant having previously never opened to another operator. “”We felt that there was an opportunity “ with “An audience who, in France, considers Netflix as their means of accessing television “Explained with AFP, the general co -director of Netflix, Greg Peters. The latter notably evokes a “Obvious request” In France “In the field of sport and live programs”, where the American platform acknowledges not to be “Very present for the moment, even if we are developing them”.
For his part, Rodolphe Belmer, at the head of the French group, praised a partnership “Really complementary” with AFP, recalling that Netflix subscribers are “Very numerous” and attached to this paid service. If the TF1+streaming platform, launched in early 2024, “will remain at the center of our strategy”This agreement should increase the TF1 hearing, “monetized only or mainly by advertising”, ensures the CEO whose objective is to “Financing the best program offer possible for the French -speaking public”.