Influencers, the new resource for small businesses

Today, it is to promote burgers in a restaurant in Reims (Marne) that Alina Ferris, influencer, is in the kitchen. On social networks, the young woman publishes promotional videos for Reims shops: “The goal is really that people can see who is behind in the kitchen, who prepares their dishes to them”she explains.

Alina was contacted by the restaurant manager. The challenge is to publicize the establishment opened less than a year ago. “The idea was really to make people move so far, that they really know what the restaurant is worth”explains Insaf Atigui, the manager of the banquet, in Reims. A service at 150 euros, “Ridiculous compared to all that it can bring us in customers and turnover”Add the restaurant owner. On the terrace, many also recognize the flattering images of social networks.

Networks have become an inexhaustible resource for small businesses. Alina Ferris has already made twenty videos this year.

Find the entire report in the video above