“A crucial moment” for merchants, even if you have to “reinvent”, points to the French Federation of Women’s ready-to-wear

Summer sales that start Wednesday June 25 remains “A crucial moment”Affirms on franceinfo Yann Rivoallan, president of the French Federation of Women’s Loading. But with in particular competition from fast food, the current model must be “Totally to reinvent”, he underlines.

The president of the French Federation of Women’s ready-to-wear evokes a complicated context with certain companies, such as Shein, “Who make illegal promotions every day, which individualize prices. Result each of us have different prices for the same product.” He also points “A time when the second hand offers constant products, at different prices, depending on the age of products”.

Pour “Find a new breath”Yann Rivoallan makes two proposals. The first is to shift the sales, “as in Corsica”, Where they start on July 9 and end on August 5. Second proposal: a second hand check. “It will allow French companies to offer second -hand purchases more easily and thus allow all people with disadvantaged classrooms, workers, employees, but also executives, to be able to buy the second hand more easily.”

These summer sales are starting this year in a period of hot weather. The weather remains an important factor according to Yann Rivoallan: “Consumers are increasingly buying out of use”, or for “To be really happy, for an opportunity like a wedding, or because the weather is very favorable. It’s cold, I’m going to buy a room to cover myself or it’s hot and I’m going to buy a room to enjoy it. For example, right now, these are the dresses”. Consumers have until July 22 to take advantage of summer sales.