“We should end the year with a turnover at 32 million euros,” says the brand’s industrial director

A figure “greater than what was done in previous years”, welcomes Nicolas Rouffet, Thursday with France Inter. The French group had been taken over in 2024 by its employees in the form of a cooperative, after having crossed repeated financial difficulties.

“The figures are good, we are higher than what was done in previous years”, praised Nicolas Rouffet, industrial director of Durax, based in Chapelle-Saint-Mesmin (Loiret) with 243 employees, at the microphone of France Inter Thursday July 31.

A year after its recovery by its employees, Duralex therefore holds its objectives. “We should end the year with a turnover at 32 million euros”advance Nicolas Rouffet. In 2023, this turnover fell at 24.6 million euros, against more than 31 million in 2022. The company aims at 39 million euros in 2030. Last summer, the famous brand almost disappeared after yet another receivership. Then the Commercial Court of Orleans validated the project of employee cooperative, supported by 60% of the staff, carried by the management of the site and supported by local elected officials. The SCOP (Cooperative and Participatory Society) was launched on August 1, 2024.

Today, business is doing well. “In France, it grows strong, all communities do not buy Duraxe still, but those who go there, frankly go there and it’s nice to know that among schoolchildren in September, many will find or discover the Durax glasses in their canteen”, The industrial director of world famous glassware rejoices, renowned for being unbreakable. Internet orders are also very successful, according to Nicolas Rouffet.

“We are running at almost 150,000 euros per month, that is to say that in four months, we have the figure that we had in a year before.”

Nicolas Rouffet, industrial director of Duralex

at France Inter

Foreign trade is also bearing fruit, especially in Asia, because it is in this geographical area that Durax “sells the most expensive (HIS) glasses “, explains Nicolas Rouffet. “In Japan, we sell the glasses two to three times more expensive than in France because, for them, Durax is luxury, it is the made in France, he continues. And knowing that it is a French company led by French people and its employees, it accentuates the desire to buy duralex. ”