The “nature” antenna of the TF1 group appeals to 3.1 million viewers each month. On the occasion of its 20th anniversary, it offers a special programming, but does not consider broadcasting on free TNT. The chain audiences remain affinity chain audiences, “according to Christophe Summit, director of Ushuaia TV.
:quality(50)/2024/02/07/celyne-beyt-darcourt-65c3a8e40813f024314939.png)
Published
Updated
Reading time: 2min
:quality(50)/2025/03/12/sans-titre-67d15f232d1df085457586.jpg)
If the objective of Ushuaïa TV is, as at the start, to show the beauty of nature, it is especially for “”Sensitize viewers and viewers to the fragility of this world “says Christophe SummitDirector of the Ushuaïa TV channel. “L‘wonder, there is nothing better, he explains. Jacques-Yves Cousteau said : We like what has amazed us and we protect what we like. “
And to celebrate its 20th anniversary, the channel offers special programming throughout the month of March, with in particular the film of the Inoxtag Youtubeur KaizenOn its ascent of Mont Blanc, which made more than 40 million views on YouTube.
Obviously, today, Reports are no longer the same as before. “”We all live in a fairly anxiety -provoking world, particularly today. To interest and entertain and viewers, programs have evolved towards initiatives, solutions “explains the director.
“Documentaries a little punching from time to time, it feels good to broadcast them, but the main idea, it remains the slightly feel-good side.”
Christophe Summit, director of the Ushuaïa TV channelin Franginfo
With progress, the paid chain Ushuaïa TV, belonging to the TF1 group, is viewed by just over three million people each month. It is “”The only TV media devoted 100% to the protection of the planet and I think it is important to have this marker in the audiovisual landscape, even if the media seize right to the left of these subjects “summarizes Christophe Summit.
Ushuaia TV remains a paid chain, because “The business model would not allow to live 100% of advertising”Cons up Christophe Summit. “The chain audiences remain affinity chain audiences. Broadcast on free TNT a thematic chain dedicated to the environment “would be complicated”, concludes the director of Ushuaïa TV.
