Disappeared since 2010 in France, the famous white mouse will return to the shelves in the form of tortures, stationery or luggage products, the Kontiki company announced.
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Diddl, the mouse brand that was very successful during the 1990s and 2000s in the playgrounds, will be on sale again in October 2025, learned “HERE” With the French company Kontiki which broadcasts the brand in France.
The brand has not been marketed since 2010. The “Diddl is back” collection (Diddl is back, in French) will be available in early October 2025. The little white mouse, which could be seen on letter paper, notebooks or postcards, was created in 1990 by a German illustrator, Thomas Goletz.
With this revival, Pierre-Marin Calemard, managing director of Kontiki, wishes “Gather fans of the first hour and give them the opportunity to transmit this tender and colorful universe to a new generation”. “Diddl, it’s much more than a mouse: it’s an intergenerational link”he told “here”. “This timeless brand has scored millions of French people, and we are proud to accompany it in this new stage in its history”continued the boss of Kontiki.
