Shein will set up in France at Galeries Lafayette

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He is the ultra fast fashion giant, in other words, fashion at very low price. Shein had hitherto been content to flood the internet. Now, the Chinese brand sets out to conquer French stores with six shops in Paris and in the region, such as in Reims (Marne). Shein is scheduled to open next month in the Lafayette galleries. The news surprises and divides. “I am a little surprised because the galleries, normally, is supposed to be already from the top of the range”Indicates a passerby. “I find it quite practical because we will have the opportunity, suddenly, to be able to try and see really what we think of it”Share another.

The unique experiment in the world was born from a partnership between the Chinese brand and the SGM group, which has seven Galeries Lafayette and the BHV in Paris, where the brand will occupy more than 1,000 square meters. For the spokesperson for Shein, who has 25 million French customers, the Alliance is positive. “This partnership will allow the creation of 200 jobs within the company of department stores. The aim of this partnership is to show that a 100 % online model can work in the physique”Assures Quentin Ruffat, spokesperson for Shein France.

Shein had first opened ephemeral spaces in France, but this time, the lasting installation of low -cost clothing is very criticized by the clothing sector. “Shein is 94 % of extraordinary products, two thirds of which are dangerous. So we must protect the consumer from these products. Second, we must also protect employees and jobs. Shein is 15,000 jobs destroyed in fashion for almost three years now”denounces Yann Rivoallan, President of the French Federation of Women’s Loading. A new lifting of shields after the recent partnership of Shein with Pimkie. France is today the biggest customer of the Chinese brand in Europe.