A few days after the announcement of the route for the 2026 edition, the Tour de France Femmes confirmed another important news for its future.
No, Pauline Ferrand-Prévot did not win the Tour de France this year. Precisely, it is the Tour de France Femmes with Zwift that the Frenchwoman added to her list of achievements. This is the official name of the event, and it will last until 2029.
This week, Zwift and the Tour de France Femmes confirmed the extension of their partnership for four years. “ This is more than just a sponsorship for Zwift, it is an integral part of our identity, it is linked to our mission which is to get people more active”said Eric Min, CEO and co-founder of the brand.
“Increasing the practice of cycling for women is an essential mission. We are convinced that, to succeed, the Tour de France Femmes with Zwift is essential. The first four years of this partnership were exceptional. The enthusiasm is palpable and the impact evident. I look forward to seeing what we can accomplish over the next four years and beyond. »
Tour de France Women, Marion Rousse is delighted
For the race, relaunched in 2022, it is also confirmation that we are on the right track. “The Tour de France Femmes with Zwift continues to break records and even exceed our own expectations”savors Marion Rousse, director of the event.
“It’s a pleasure to work with a partner like Zwift, which helps promote professional women’s racing and cycling. We have already accomplished a lot and I am delighted to continue this adventure together. »
