Tesco supermarkets will distribute their products for free soon expired

With 3,700 stores in the United Kingdom, the channel will offer in some of its stores a system of food donations that are about to perim, to reduce its food waste.

It is an unprecedented decision that the British supermarket chain Tesco made: Giving the products about to expire to consumers at the end of the day. This experiment, aimed at reducing food waste, is the first of its kind in the United Kingdom, According to the BBC.

Donations of products close to expiration will first be made in the Tesco Express, smaller. To do this, it will be necessary to go to one of the brands in the evening, after 9:30 p.m. The foods concerned will initially be offered to charitable associations and store employees, before being accessible to customers.

In its fight against waste, the brand already bradled this type of food, recognizable on the shelves thanks to a yellow sticker. But the brand wants to go further, with the aim of dividing its quantity of wasted food by two.

In France, according to a study by Too Good To Go, 52 % of the population admits having already thrown a food still consumable. The Danish application, which allows consumers to buy baskets of products about to be thrown at discount prices in bakeries or restaurants, participated Thursday, March 13 in the Estates General for the Fighting Food Foodin the National Assembly.

In its study carried out with the Opinium Research agency, Too Good To Go also reveals that a Frenchman throws 24 kilos of still consumable food each year, which represents a loss of 157 euros on average. In 20% of cases, this food waste is due to a poor understanding of consumption dates.

To fight against this abusive waste, Too Good To Go launched in June 2020 the initiative “Observe, feel, taste“, which encourages the French to trust their sense before throwing a food. A slogan also relayed by 90 partner brands and printed on two billion products each year.