Duralex raised more than 5 million euros in investment pledges in a few hours

Nearly 7,000 people reserved an investment on Monday. Up to 30,000 euros for one of them. The brand, known for its reputedly unbreakable tableware, almost disappeared in April 2024, before being taken over as a cooperative by its employees.

Bet successful. The Duralex glassworks, taken over by its employees in July 2024, received in a few hours, Monday November 3, more than five million euros in investment promises, intended to ensure the continuation of its recovery, its general director, François Marciano, announced to AFP. “The French responded, we are very happy with the speed at which we managed to raise this money. This is proof of their attachment to Duralex,” he rejoiced. Nearly 7,000 people have reserved an investment, up to 30,000 euros for one of them. Some 5.8 million euros in pledges had been made shortly after 3 p.m.

The brand, known for its reputedly unbreakable tableware, almost disappeared in April 2024, before being taken over as a cooperative by its employees a few weeks later. “The company is not yet saved, we need this money in particular so that we can continue to develop new models and buy new machines”said François Marciano.

Duralex, whose turnover should amount to 33 million euros this year, must reach the 35 million euro mark to regain financial balance, before hoping to target 39 million euros in 2030. And if the trajectory is for the moment “according to” to that of the safeguard plan validated by the commercial court, “much remains to be done”depending on the glassware.