five million raised in six hours

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Since its takeover in 2024 in the form of a SCOP, Duralex has recovered. The company now wants to diversify by manufacturing pots for the Martin Pourré vinegar factory. To finance this new production line, it opened its capital to the public. Objective: 5 million euros. But by 4 p.m., the gauge had already exploded.

Shares are snatching up, the numbers are climbing and, at the factory, it’s hard to believe it. “It’s the whole company, we are all delighted that there is this enthusiasm in an extremely short time. I believe that in fundraising, this has never been seen“, rejoices Peggy Sadier, marketing director of Duralex.

And all the money collected by action or check will be used to modernize the production tool. “We made bets saying: “No, no, but we will succeed in five weeks.” We did it in 5 hours 40 minutes! Finally, it’s just happiness. The employees are really happy because we will finally be able to start investing and we will be able to start transforming Duralex and that is the most important thing.“, congratulates François Marciano, general manager of Duralex Scop SA.

After months of uncertainty, the company is entering a new era: modernizing, innovating, producing in France and proving that in 2025, Duralex, more than ever, remains unbreakable.