how do they manage to cut prices?

This text corresponds to part of the transcription of the report above. Click on the video to watch it in full.

A shipment is expected for a clearance store. These are clothes that come from Naf Naf, a brand in difficulty. In the pallets, several hundred pieces. The store manager doesn’t know what’s in the boxes. “So, it’s a surprise for everyone, even for me“, says Marlène Marquilliès, manager of Noz Amiens (Somme). Skirts and jackets at less than 70%. The brands in difficulty are the business of the destocker, but also of the consumers. “I did well to come”, rejoices a customer.

Unbeatable prices, customers know well that they are often obtained because of bankruptcies. “Unfortunately, this is the situation today. And we are taking advantage of this situation, because purchasing power is declining”indicates a consumer.

Naf Naf, Camaïeu, San Marina or even Casa, from ready-to-wear to interior decoration, sometimes disappeared brands whose products end up at knockdown prices. Consumers are increasingly fond of destocking.

“In 25 years, the consumer frequents twice as many stores as in the past. So he is much more informed. He is aware of the offers. He also gets information on social networks. He is sharp and he is very mature. And he now knows that when there is a brand in difficulty, he will have a chance of finding it in one of these clearance stores”analyzes Frédéric Boublil, commerce and consumption consultant, Boublil Conseil. This brand is not the only one to destock. There are more and more of them on this market.