Israel Premier Tech, it’s over



The Israel Premier Tech team will no longer have the same name next season. The team, which will also change nationality, will become the NSN Cycling Team at the start of the school year. With major sponsor Never Say Never, dear to former Spanish football superstar Andres Iniesta.

Farewell Israel Premier Tech and welcome to NSN Cycling Team. When it resumes in 2026, the Israel Premier Tech team will no longer have the same name. She will also see her nationality change. On Thursday evening, the Israeli team announced that it would become the NSN Cycling Team. The result of the association of Never Say Never (NSN), an international company founded by former FC Barcelona and Spain star footballer Andres Iniesta, and Stoneweg, who agreed to take over Israel Premier Tech.

“International sports and entertainment company NSN (Never Say Never) and Stoneweg, a global investment platform based in Geneva, Switzerland, have entered into a joint venture in professional road cycling to take over the structure of the WorldTour and Development teams from Israel PT for the 2026 season,” the press release said, before concluding by formalizing the new name of the team, which will still compete among the elite at the start of the school year.

“Accordingly, the name of the new World Tour team is NSN Cycling Team.” A new name combined with a move. If NSN Cycling Team will be a Swiss team, it will nevertheless be based in Spain, and more precisely in Catalonia. The cities of Girona and Barcelona will therefore host the Spanish training structure.

A change that has become inevitable since the departure of Premier Tech

Since the beginning of November, this new shift seemed inevitable. A month after Israel Premier Tech announced its desire to change its name and distance itself from its identity at the time, the Canadian group Premier Tech, major sponsor of the Israel Premier Tech team, withdrew with immediate effect, adding that it had become “unsustainable” to remain among the sponsors any longer.

“Although we have taken note of the team’s decision to continue under a new name for the 2026 season, the very reason for our commitment to it has been eclipsed to such an extent that it is now unsustainable for Premier Tech to continue in its role as sponsor,” the Canadian group said very precisely at the time.

At the dawn of unveiling the team’s new colors as well as its program for next season, general manager Kjell Carlström says he is delighted. “We are proud to welcome NSN and Stoneweg to the team and announce our new name and identity. » Under their new name, the runners will meet next week for a first preparation course.

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