Published
Reading time: 1min – Video: 4min
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4 minutes
On social networks, more and more young children are reproducing the gestures of adult beauty influencers in video. Why is this practice dangerous?
They are under fourteen and already master the codes of beauty influencers. On social networks, videos of young girls who make up combine millions of views. These young influencers are called the “Sephora Kids”. Predolescents addicted to beauty products that rob the brand’s shelves. The phenomenon was popularized in the United States. Now the trend is spreading in France.
Mothers are worried about the phenomenon. Anticers, anti-aging serums and firming creams are notably acclaimed by these young girls. These products would be unsuitable because the skin of children is more fragile. In the worst case, they can cause irritation.
