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Last day of the sales Tuesday July 22 and, as every year, traders still have a lot of goods on their arms. However, the law forbids them to destroy them for a few years. So what do these clothes do? Investigation.
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Only a few hours to fill up on good deals by taking advantage of the latest shifts. But once the sales are finished, what become unsold? To find out, we looked behind our labels. And with each trader, his method to sell his stocks. “”There, we will remove the sales labels and we will put them on promotion. It is pants which is 129 euros and which increases to 69 euros, rather than leaving it at 129 euros“Explains Leslie Coulon, head of the Caprices 130 store in Paris, where the sales were not enough to sell certain pants.
If the sales are soon finished, discounts and promotions can still appear. But selling at a loss, that is to say selling products for two under purchase price, is no longer authorized. So, while waiting for the favorite of a buyer, some unsold people will go to the already full-filled back-shop. “”This is what we put aside after the winter sales, which we stored and which will find a second life in a few months at the start of the school year, hoping that this time, they find their owner“Continues Leslie by presenting the back-to-one of the store.
Another solution to liquidate unsold: destocking. A few kilometers from Lyon, the Modz company receives cards from unsold, twice as much in the months following the sales, from thousands of shops in France every month. “”Each time, it is for us a discovery and a surprise, since we do not know what we are going to receive. This is all that will come at the end of the sales, from what has remained in the shop and which was not sold“, Unveils the president of the company, Thierry Flechet.
700,000 items are stored in the warehouse. Upon arrival, they are meticulously sorted and then photographed before being sold on the destocker website, half cheaper than in store. If destocking makes it possible to sell the majority of unsold, there are alternatives such as donation or recycling.
