Agnès B. leaves the Parisian department store “an irrevocable decision” faced with the arrival of fast-fashion “worse than anything”


The fashion designer has decided to “permanently” close her BHV stand, which will host the ultra fast-fashion brand Shein from Wednesday. The platform has been singled out for offering child pornography dolls for sale.

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Agnès Troublé, founder of the Agnès b. brand, during the baptism of the Tara polar station, in Lorient (Morbihan), April 24, 2025. (VINCENT LE GUERN / MAXPPP)

Agnès Troublé, founder of the Agnès b. brand, during the baptism of the Tara polar station, in Lorient (Morbihan), April 24, 2025. (VINCENT LE GUERN / MAXPPP)

“As a protest”the men’s stand of the Agnès B brand will be closed Wednesday November 5 at BHV and the brand will close “definitely” at the end of the contract that binds her with the department store, at the end of January. “An irrevocable decision”fashion designer Agnès B., whose real name is Agnès Troublé, says on franceinfo, as the first Shein boutique opens on Wednesday afternoon within the Parisian department store.

“It’s against the ethics of the house”she adds, evoking being “architect against this fast fashion, which is worse than anything”. The representative of the house Agnès B. also assures that she does not want “to be associated with all this”after the scandal of child pornography dolls sold on the Asian platform and since withdrawn from sale.



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