Thanks to heat, “the fruits are growing and full of sugar. It is a very good vintage in terms of quality”, explains the president of the PDO, Raphaël Martinez.
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In full heat wave in France, the AOP peach and apricots rejoices in a season where “All the lights are green”Ensures Wednesday, June 25 on Franceinfo its president, Raphaël Martinez. He tempers all the same: “The volumes are not exceptional, it is a return to normal”. In 2024, the sector had lost “practically 40% harvest” Because of the weather.
For this year 2025, the PDO estimates a volume between 100,000 and 110,000 tonnes of apricots. “The big potential” The sector is around 120,000 to 130,000 tonnes. “The weather is favorable to usrecognizes Raphaël Martinez. The heat wave, drought … The fruits are growing and full of sugar. It is a very good vintage in terms of quality. The planets line up and we touch wood for the rest of the season “.
The president of the AOP peach and apricots even advises to buy apricots at the moment: “The last week of June and the first in July are our record weeks”. To lock stocks, a commercial operation is underway: “We have planned the blow. Our organization, which represents 80% of production volumes in France, organized the ‘Fifteen of Apricot’. A partnership with all French distributors. They promote, with an extremely affordable price for consumers, while respecting the cost of the producer”. The prices will go back later.
Raphaël Martinez, insists: “Often, in agricultural unionism, we groan because with distributors, we have the impression that it does not go. When it works, as is the case, as much to say it. It is a train that arrives on time”.
