The Chinese brand of Ultra Fast Fashion announced that it was going to open six stores in France.
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The mayor of Paris Anne Hidalgo “Denounces the establishment of Shein, symbol of fast food, at BHV Marais” In a declaration consulted Thursday October 2 by Franceinfo. The elected official reacts to the remarks of the president of the Société des department stores (SGM), Frédéric Merlin, who affirms that she “is an ally” In the shein store opening project in Paris and other French cities.
“We express our deep concern in the face of BHV’s decision to welcome, as early as November, the first permanent store of the Shein company in France”continues Anne Hidalgo. “This choice is contrary to the ecological and social ambitions of Paris which supports a responsible and sustainable local trade”insists the mayor of Paris.


