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The 8 p.m. newspaper on Friday June 20 was able to have access to the prestigious Rolls-Royce car brand factories. What is the recipe for this success?
It is the car that attracts looks and transports the crowned heads: Rolls-Royce. Vehicles at more than half a million euros each embody English luxury. While the automotive industry crosses turbulence, the brand displays insolent health.
In the factory of the brand located in England, the mounting chain assembles around twenty cars per day in an almost felted atmosphere, far from the infernal cadences. “In a conventional automotive production, cars are advancing on the channel about every 30 seconds. Here, it’s rather every 30 minutes”assured Marius Tegneby, director of communication at Rolls-Royce Motor Cars. Each vehicle is produced on order. Luxury lies in tailor-made. Everything is personalized: the color of the seats, the shape of the rims or even the inner ceiling.
Find the entire report in the video above
