Barely 500,000 subscribers, here is the base on which French football rests at this hour. Newcomer in the French audiovisual landscapeDazn struggles to conquer his audience until then. In the absence of means made available to it, considers the British platform, which would not be free from any reproach.
According to the president of the Professional Football League (LFP) Vincent Labrune, Dazn is partly responsible for the difficulties currently encountered as to the use of TV rights of Ligue 1. In question in the eyes of the boss of the League: an unsuitable pricing policy at first glance.
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“” Historically, when there is a new entrant to a market – and this is what Dazn did elsewhere in Europe – it starts with low prices and then increases them as you go.underlines Vincent Labrune. We were surprised by the pricing policy implemented last August, but it is not the league that fixes the prices of the subscriptions. “”
DAZN responsible for mass hacking?
With prices set at entry at 30 euros monthly for a year of subscription – and even 40 euros per month without commitment – Dazn has ” perhaps helped to accelerate the phenomenon Piracy, breath to Les Echos the one who was in charge of marketing these TV rights over the period 2024-2029.
However, while he estimates the losses related to hacking each year for French sport, Vincent Labrune wants to be optimistic: “ Now, we all have the same goal, the one that Dazn Perform, and I have the feeling that everyone is mobilizing. Anyway, whatever the option chosen, that we continue with Dazn, whether we create our chain or another actor arrives, our domestic rights will not be able to go up if we tolerate that almost half of the viewers hack our content. “”
