“Eco-responsible delivery”, product “preserving the planet” … The repression of fraud hardens the tone is “greenwashing”

In 2023 and 2024, the DGCCRF checked more than 3,000 establishments in the sectors that “frequently use” these allegations.

Really green products? The use of deceptive environmental allegations is a practice “Recurrent”According to a survey unveiled on Wednesday October 1 by the repression of fraud (DGCCRF), which intends to strengthen its action against “Ecoblachinating”. Faced with the growing interest of consumers in this area, professionals “Communicate more and more on sustainability and respect for the environment” From their products and services, recalls the Directorate General for Competition, Consumption and the Repression of Fraud, in a press release.

In 2023-2024, the service of the Ministry of the Economy checked more than 3,000 establishments in the sectors (textiles, furnishings, cosmetics) having “frequently recourse” To these allegations, as well as in the hotel industry, home household services or food products.

Result, “More than 15% of controlled professionals have presented serious shortcomings”causing “More than 430 compliance injunctions and more than 70 administrative fines and minutes”mostly “For deceptive commercial practices or the presence of prohibited mentions”. These professionals have since “Conformed” The vast majority of the majority of the DGCCRF, which has also addressed “Over 500 warnings”.

“A large number of allegations noted” wrongly suggestedt “a global benefit for the environment without identifying an impact” significant, as “Green concrete block”. Other accused practice, the affixing of “Valuing mentions without justification”like the term “Upcyclé” With a green logo on new clothing in new condition from Asian countries. The withdrawal of allegations “prohibited”, as “Good for the environment” On chemicals with toxic substances, has also been claimed.

The DGCCRF also looked at the abusive claim of Labels, citing a furniture store which wrongly praised a majority of FSC certified wood. In 2025 and 2026, the DGCCRF “Strengthen the effectiveness of its controls”In particular, focusing on a new cooperation protocol with the Environment and Energy Management Agency (ADEME), and a cooperation project with the Quotaclimat association to develop a tool for identifying “greenwashing” in the media.