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In Brittany, the city of Saint-Brieuc no longer attracts traders. If it is known for its magnificent coastline, 25% of its commercial premises are empty. To reverse things, the town hall has given itself to revitalize its heart of the city.
In Saint-Brieuc (Côtes-d’Armor), an average city of 45,000 inhabitants, 25% of the shops are empty, according to the town hall. Stéphanie Caborel has been installed here for 11 years. His clothing store is one of the last on the street. “”We are 8 hours in our shops, or even more. There is no passage in the street, no noise“, She deplores. Where did the consumers left? In the largest of the four commercial areas that belt in the city, the flow of cars is continuous.
250 brands are acclaimed here by customers, for various reasons. “”Ease of access, parking lots, then in general we move only once every 15 days to refuel“, lists one of them.
To attract customers to the city center, the mayor of Saint-Brieuc, Hervé Guihard, will pre-empt the commercial premises in poor condition. The municipality has created a property to accommodate empty premises, renovate and rent them at a low price to new traders. Budget ? 8 million euros.
Watch the entire report in the video above
