life insurance investments hit a new record in September

The tense economic and political context pushes the French to be cautious and to increase their savings on this type of product.

For those who can put a little money aside at the moment, traditional savings accounts such as Livret A are no longer popular. They have become less attractive since the reduction in the remuneration rate, and in view of other reductions expected in the coming months. According to data published by France Assureurs, the money placed on life insurance contracts in September amounted to 14.9 billion euros, or 20% more compared to the same month of last year.

This corresponds to a high level of the overall savings rate of the French. Generally speaking, our savings rate, that is to say the sums put aside in relation to our monthly disposable income, reaches 19%. Outside of the Covid period, we have to go back to 1981 to find such a level. If we look in detail, which products work best are funds placed in euros, because their capital is guaranteed, unlike units of account indexed to stock market values ​​which are more risky and therefore more volatile.

Concerning PER (Retirement Savings Plans), success is there with a constantly increasing number of customers. Over one year, contributions to PER increased by 14%, still between September 2024 and the same month of this year 2025.

The current budgetary debate in the National Assembly risks affecting the investments of the French in life insurance. Friday, October 31, a majority of deputies voted to transform the solidarity tax on real estate wealth (IFI) into a “tax on unproductive wealth”, the basis of which would include life insurance products invested by the wealthiest in euro funds. A file to be followed in the coming months depending on the provisions which will be definitively voted on by Parliament (National Assembly and Senate). According to France Assureurs, the total amount of money invested today in France on life insurance reaches 2,084 billion euros.