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Nice (Alpes-Maritimes) now leaves the shadow of Cannes, Monaco, or Saint-Tropez, by attracting a wealthy audience. A hotel is at the center of attention, the famous Negresco, which intends to find its lost palace status.
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The city of Nice (Alpes-Maritimes) has decided to Missing on luxury To try to exist in front of its Cannes and Monegasque neighbors. Its target: very fortunate customers. At the Le Negresco Hotel, it was an ultra-luxury suite that was born last June. 400 m² in a very refined setting. And outside, you can enjoy a spa located on a 200 square meter terrace. It will take between 25,000 and 35,000 euros per night.
For the hotel director, this strategy will make Nice shine: “I militated so that there is this high -end hotel development in Nice, because it contributes to positioning the city as a luxury destination”explains Lionel Servant, director of the luxury hotel Le Negresco.
In the capital of the Riviera, three 5 -star hotels have opened since 2022 and luxury players want to make more and more. “We have doubled the capacity in 5-star hotel rooms. Today, the desire is to have 2027-2028, taking into account the huge investments that were made by the Negresco hotel, the first palace on Nice”specifies Éric Abihssira, vice-president of the UMIH in Nice. Last year, the attendance of these high -end establishments increased by 5 %.
