Summer sales: a first disappointing assessment

Are summer sales a privileged meeting still? According to the Commerce Alliance, which brings together 150 brands, after three weeks of sales, store turnover decreased by 5 % compared to last year. A first unsatisfactory assessment which could be explained by the omnipresence of private sales and promo codes offered all year round. Customers ultimately never buy at the real sale price. “”We have sales all year round. Private sale or sales, it is even taken. They will not go below“says a client.

“”Perhaps we can sometimes feel weariness actually, perhaps a little fed up or a defeatism“, Testifies another. For sellers, the holiday effect would also be for something. The great departures and the sunny weather in the past few weeks would not encourage to go to store to make purchases. Even e-commerce is impacted. The turnover of the platforms has decreased by 3 % compared to last year.