Nine months after its acquisition by LVMH, the magazine created in 1949 seduces more and more subscribers on Tiktok, Instagram and Facebook. “We change with our time, with our readers”, argues Jérôme Béglé, the director general of “Paris Match”.
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For nine months now, Paris match has changed owners, he is now in the lap of the LVMH group of Bernard Arnault. It belonged until September 2024 to Lagardère, who had just been engulfed by Vivendi by Vincent Bolloré. From the magazine has developed strongly on social networks. “”Our main competitor today is not the other weekly or TVs or radios, these are social networks“, supports Friday, June 20 on franceinfo Jérôme Béglé, the director general and director of publication of the magazine.
“Beyoncé, when she wants to announce that she is going to do a concert in France, she will no longer give an interview to the ‘Parisian’ or ‘Paris Match’. She will do it on her networks, by her fan club, but also on Instagram.”
Jérôme Béglé, CEO of Paris-Matchon franceinfo
“”We change with our time, with our readers. What changes is that obviously we accelerate a lot on social networks, digital and site“continues the director general of the magazine who now counts”1,100,000 subscribers on Instagram“, either “More than 800,000 progression in one year.“”I don’t want to, he argues, Let us say that ‘Paris Match’ is the brand of our parents, our grandparents. It must be our brand everyone and even the brand of our children.“”
Since he has been under the LVMH pavilion, the magazine has been following scoops and personalities covers. So when asked if Paris match is now to be classified in the department of the celebrity press, he replies that what is “decisive“For them”It’s the photo“and that Paris match has always been “UN image magazine“.”So we always start a subject, a great report, a portrait, a necrology, a scoop, a subject people by the photo. We obviously have our cover: he is always a character or several embodied characters. So as such, it is necessarily people that we put in one, that we can call people. I call her heroes, whether they are known or less known“, Reign to.
He adds that the magazine “has always had major photographers reporters who went both to war fields, in major Parisian restaurants or in summer destinations to find photos that are not elsewhere. We have returned to this tradition and I am very proud of it. “”
