The Netflix platform announces a billion dollars investment in Mexico, in the middle of commercial tensions with Donald Trump

The investment of the streaming platform, which installed its headquarters for Latin America in Mexico City in 2020, will be made over the next four years.

Pour Claudia Sheinbaum, “Mexico is so great that they have decided to invest here”. The Mexican president may have a smile, on Thursday, February 20, at the National Palace of Mexico City: the Codirector General of Netflix, Ted Sarandos, announced in the Mexican capital that the streaming platform would invest a billion dollars (around 955 million euros) in this country of North America.

The four -year investment will focus on the production of new series and films in Mexico, highlighting the success of previous productions as RomaD’Alfonso Cuonon, in 2018.

The Netflix manager recalled that the platform had installed its headquarters in Latin America in 2020 in Mexico City, where the workforce has been multiplied by ten since that date. Ted Sarandos took the example of the recent film PEDRO PARAMOwhose filming in Mexico, according to him, reported to the country $ 18 million (just over 17 million euros).

The announcement of this massive $ 1 billion investment comes in full trade tensions between Mexico by Claudia Sheinbaum and the United States of Donald Trump. The head of state also recalled that her Minister of Economy, Marcelo Ebrard, was in Washington on Thursday for discussions with the Trump administration.

When he came to power, Donald Trump threatened to tax Mexican imports to 25% if Mexico did not fight more actively against drug trafficking and illegal immigration. The American president postponed his threat to one month in early February after an exchange with Claudia Sheinbaum. The Mexican president announced the sending of 10,000 security forces to the border between the two countries.

Despite the threats of Donald Trump, Claudia Sheinbaum is trying to continue to attract foreign investments to Mexico. At the start of the week, the Spanish bank Santander announced an investment of two billion dollars (1.91 billion euros) over the next three years. “In a context where customs tariffs will have consequences, Mexico will differentiate itself in comparison with many other countries where Santander operates”said the president of the Spanish financial group, Ana Botin.