“This is what we can do with worse”, criticizes the sector

The platform, specialist in online sales and accused in particular of destroying jobs in France, will open six physical and lasting stores in France from November.

“They occupy all the space”is sorry Thursday October 2 On France Inter The president of the French Federation of Women’s ready-to-wear Yann Rivoallan, the day after Shein’s announcement of the opening of perennial stores in Paris and other French cities. “They occupy all the space, both the media space and on the internet and now they also want to occupy physical space through the most beautiful places”he castigates.

The platform, specialist in online sales, will open six physical and lasting stores in France from November, first within the BHV Marais in Paris, then five other “gradually” In Galeries Lafayette in Dijon, Reims, Grenoble, Angers and Limoges. Shein defends his “Commitment to revitalize city centers everywhere in France, restore department stores and develop opportunities for French ready-to-wear”.

“Dare to say now that they will revitalize, that’s what we can do for worse in terms of perversion and communication”retorts the president of the French federation of female ready-to-wear which is said “Deeply shocked” by this strategy. “It’s simple: for more than three years now, Shein has been 15,000 destroyed jobs and dozens, even hundreds, of stores that have been closed everywhere in France”he underlines.

“I think they are trying to buy a good reputation”Abounds the LR deputy at the origin of a bill to fight “fast-fashion”, Antoine Vermorel-Marques at the microphone of France Inter. “With means, money, you can buy beautiful, symbolic places, such as the BHV or the Lafayette galleries but the Shein’s problem remains the same: what is the production method, what is their marketing mode?”wonders the LR deputy.

“In their production method, we have shown in all our parliamentary work that they do not meet our social, health and environmental standards”Recalls Antoine Vermorel-Marques who wishes to set up a bonus-malus system on clothing purchases. “In the marketing method, their challenge is not to market at the BHV or the Galeries Lafayette, this is communication, their stake is to be able to continue flooding with their online platform to undermine our city center shops”he adds.

After the announcement of the Asian platform, the Galeries Lafayette group expressed its “deep disagreement” With the decision of the Société des Grands Stores (SGM) which exploit the galleries, announcing “Refuse installation” of the Asian brand in the five affiliated stores concerned.