Three questions about the label “The choice of families” launched against the “no kids” trend in tourist places

Initiated by the Government, this participative system should make it possible to identify the establishments with caring with children. But its operation still remains vague.

Objective displayed: “Make France a country Family Friendly”. The High Commissioner for Childhood, Sarah El Haïry, launched, Sunday, July 6, a participatory platform called “The choice of families”. Internet users can now report tourist places “Who love children” AND “welcome them well”In order to allow these restaurants, hotels or museums to be awarded a sticker that they can display in the window. Franceinfo presents this government approach which aims to facilitate the daily lives of families on the goguette.

1 What is the government’s objective?

This label was imagined “In response to the ‘No kids’ movement that develops in Europe”explains Sarah El Haïry, Sunday, in Ouest-France. “In some hotels, restaurants, even campsites, children are no longer welcome. (…) There is no question of letting this trend settle in France”Affirms the Haute-Commissioner, appointed in March and attached to the Ministry of Families. In France, establishments reserved for adults represent for the time being “Between 3% and 5% of the overall supply”According to the union, travel companies.

“Our society is fragmenting to the point where we can no longer bear the other, to children. (…) It is not France!” Alert Sarah El Haïry. After having brought together tourism players to ask them to“Stop excluding children”She retaliated, in mid-June, with an initiative openly “Pro Kids” : “The choice of families”. This label intended for tourist places aims to “Awake consciences” and at “Make France a country (…) where each child is welcomed and respected”pleads the former minister delegate to childhood.

2 How will this label be attributed?

On the model of online sites such as Google Maps or Tripadvisor, each establishment may be subject to an opinion written by users.

“It is the families themselves who will help us identify the most exemplary places, by assigning them notes according to well-defined criteria.”

Sarah El Haïry, Haute-Commissionaire for Children

In “Ouest-France”

On Lechoixdesfamilles.frEveryone can thus grant up to five stars to reward the benevolence of the staff, the level of equipment of the establishment (games, furniture, etc.), the price offer adapted to children and the activities offered for young audiences.

However, a certain blur surrounds the operation of the digital platform, where no official logo is, nor the slightest reference to a government organization. The person responsible for the mentioned publication is a “Association of the choice of families”of which Franceinfo did not find the trace in the Legal basis of the Official Journal. Contacted to find out the association’s statutes and organization chart, Sarah El Haïry’s cabinet did not bring elements at this time.

3 When will be known to the first labeled establishments?

The first 50 laureates of the sticker “The choice of families 2026” will be appointed in October during a ceremony organized at the Ministry of Families. An interactive card will then be put online to highlight the right addresses “The most popular” And each year new places will be able to join the list.

“We have not set ourselves, but I would like there to be all over the territory.”

Sarah El Haïry, Haute-Commissionaire for Children

In “Ouest-France”

At this stage, the methodology used to determine the rewarded establishments was not made public. Should we have a minimum average of stars? How many different opinions will be required? Will a procedure be implemented to ensure the authenticity of reports? When questioned, the entourage of the high-commissioner has not yet followed up.

In the capital, the municipal operator Paris shops Already encourages traders to treat the reception of the youngest to obtain this label, which could allow “Strengthen visibility, retain family customers and enhance their inclusive trade image”. In the meantime, families can continue to turn to specialized sites or local labels to guide their choices. In Nice, for example, 60 businesses wear the municipal label “Bébés Bienvenu / Baby Friendly”. Allocated after visiting an agent and signing of a commitment charterIt aims to guarantee a welcome “With kindness” pour “Families with children” AND “Locking moms”.